When Ali Nouri, founder of bespoke leather accessories label SBY, set out to create a workspace that reflected his brand’s bold yet minimalist identity, every detail mattered. In Ali’s search for the perfect statement piece, he discovered the Savo Spine chair in vibrant yellow – a design that resonated instantly.
SBY celebrates individuality, offering customers the freedom to personalise leather accessories with a focus on craftsmanship and personal expression. Rooted in creativity and a keen attention to detail, SBY has created a space that reflect its values.
With its adaptability and custom design, Savo Spine exemplifies SBY’s ethos. In the SBY studio, the chair in a bright yellow is a functional piece that sparks curiosity and elevates the space. Its vibrant colour and versatility perfectly align with SBY’s mission to blend creativity and personality with purpose.
“From the moment I saw the Savo Spine chair, I knew it was the right fit. Its clean, simple lines with that confident pop of colour perfectly captured the essence of what I wanted SBY to stand for,” Ali explains.
For Ali, choosing the Savo Spine chair was about more than aesthetics – it was about shared values.
“When building a new brand, values and visions are crucial, and I feel we share the same ideas about creating something that feels both genuine and sustainable,” he reflects.
The chair has become a key feature in the SBY studio and creative process, which Ali plans to integrate into their brand identity.
“It’s an exciting connection between our worlds, and I look forward to continuing to work with colours and styles in our upcoming pop-ups—with the Savo chairs as an essential part of the experience,” adds Ali.
SBY and Savo share a vision for creativity and design that inspires. Together, we’ve created a space that feels alive, innovative, and purpose-driven.
Discover how Savo Spine can transform your space today, contact us.
Developed in collaboration with Form Us With Love, Savo Spine redefines conventional office seating with its modularity, sustainability, and user-focused design.
– Modular and flexible: From stools to work chairs, Spine evolves to meet changing needs and workspaces.
– Active sitting: Its 360-degree movement mechanism supports focus and comfort, encouraging active sitting.
– Layer-by-layer design: Created with replaceable, repairable, and recyclable components, Spine is made for long-term sustainability.
– Timeless aesthetic: Spine blends both into creative or professional spaces while offering a standout design element, like the yellow chair that now defines SBY’s studio.